Outreach That Actually Works

Hey founders,

Let’s talk about something most entrepreneurs quietly avoid:

Outreach.

BUT, there are people in TRIBE who are printing meetings. 

Outreach is not dead. Bad outreach is dead and always has been. 

Good outreach (easier than you think) is CRUSHING right now.

It can be awkward. It can be uncomfortable. It feels like rejection waiting to happen.

BUT if you want more customers… there’s no better (or faster) way to get them.

We have people adding millions in pipeline by doing outreach alone. 

No amount of fancy product features or branding replaces good old-fashioned human connection.

So this week, let’s break down how to make outreach work and how to stop avoiding what actually moves the needle.

Most People Try ONCE and Quit

This is the most common outreach pattern we see:

1. Write one cold email

2. Hit send

3. Hear crickets

4. Decide “outbound doesn’t work

But outreach is a REPS game.

The people who succeed are the ones who send dozens, hundreds, and thousands of messages. Not blindly, but intentionally.

They treat outreach like a sport: consistent, strategic, and focused on improvement.

If you only take one shot, don’t be surprised when it doesn’t go in.

99% of Outreach Sucks. Here’s How to Be the 1%

Most cold messages are cookie-cutter spam.

They’re generic and robotic. 

You’ve probably even seen the ones that end with “warm regards.” 😆

This type of outreach is not just bad… It's forgettable. 

Here’s how to stand out and be in the top 1%: 

1) Personalize your message. Mention something specific to them. A post they wrote. A product feature. Their business name. Show you actually looked at who they are.

2) Follow up (more than once). Most replies come after message #2 or #3. Following up shows you care and you're serious. We have data that says the average person doesn’t reply to cold outreach until touch point number SEVEN! 

3) Act like a human. Comment on their posts. Leave a thoughtful reply. Send a voice memo. Skip the pitch slap. Build the relationship first.

Ask yourself: Would I reply to this?

If the answer is no, don’t send it.

Create a System (use a CRM)

Here’s where most founders get overwhelmed:

They start strong. Reach out to 10 people. But then they forget who they messaged or forget to follow up.And then they get discouraged when no one replies.

This is why a simple CRM is a game-changer.

Not for fancy automations, but just to remember who you’ve reached out to, and when to follow up.

You don’t need a team of SDRs to do this well.

Just a system. A repeatable rhythm. A few templates that sound like you.

That’s how outreach becomes a habit (not a once-a-quarter panic move). 

p.s. We like HubSpot’s CRM

Real outreach = Real Results

Here’s what we’ve seen work inside Tribe (and in dozens of founder journeys):

• Personalized outreach → actual conversations

• Thoughtful follow-up → booked calls

• Handwritten notes → closed deals

• Systems + reps → confidence + momentum

Outreach isn’t magic. But it’s wildly effective when you do it right.

So if you’ve been avoiding it (or telling yourself you’re “not a sales person”) this is your sign to stop overthinking it and start doing it.

Do you want more sales? Then get to it! Start printing meetings.

Let us know when you do, be the case study we can go show others. 

10 messages a day minimum. The right people. The right way.

Let’s go get it.

— The TRIBE Team