She helps businesses sell more with UGC (that they don’t have to pay for).

Chynna Morgan built her first company around music kiosks at live events. Then the world stopped, and she had to figure out a new plan. 

She rewired the idea for phones and launched Vidlo, a dead simple way for businesses to collect branded videos from their customers, that actually drives revenue. 

Scan a QR. Record a clip. And the video lands in a dashboard and the contact lands in your CRM. Restaurants, hotels, and service pros are using it to collect user-generated content from their customers, and the results speak for themselves. 

So I sat down with Chynna to learn more about how she came up with the idea, got her first customers, and built the business into what it is today.

Who are you and what business did you start?

I’m Chynna Morgan, founder of Vidlo. We make it easy for businesses to collect branded user videos and testimonials that they can drop into their websites, social, and proposals. Think customer proof on autopilot.

What’s your backstory, and how did you come up with the idea?

My first company created music kiosks for events. Guests recorded videos, got branded outputs, and shared them online. When the pandemic hit, events disappeared, and no one touched kiosks anymore. That forced me to rethink the model. The core insight stayed the same (people love creating and sharing video). I just had to bring it to their phones.

Take me through the process of how you got your first customer

I was lucky. We already had kiosk clients. One of them co-built Vidlo with me, shaping features before we even finished coding. So the first “sale” was really just an onboarding.

Since launch, what has worked to attract and retain customers?

We attract the majority of our customers through referrals and partnerships, and treat every campaign like a lead-gen machine. Restaurants, hotels, and resorts collect videos and emails, then plug both into their funnel. On my end, I stay close with office hours, one-on-one calls, and hands-on support so they see results fast.

How are you doing today, and what does the future of the business look like?

Revenue has grown about 50 percent since the pivot. Brands are seeing measurable ROI, like a 42 percent sales lift and 65 percent lead bump. Going forward, we’re focused on scaling inside hospitality and service businesses and layering in AI to help clients script and capture better clips.

Was there ever a moment you thought the business wasn’t going to work?

Absolutely. When live events shut down, it was scary. The kiosks were dead overnight. But that forced me to find the mobile model,  and that’s what actually scaled.

What do outsiders typically not understand about your industry?

Anyone can record a video on their phone. But they won’t do it at scale, and it won’t be on-brand. Vidlo automates the whole flow. Just scan the QR, record a video, and you get a branded video in the dashboard. It’s what turns a nice-to-have into a repeatable system.

What platforms or tools do you use for your business?

Slack for team comms.
ClickUp for project management.
Mixpanel for product analytics.
And of course, ChatGPT both internally and inside Vidlo to generate testimonial prompts and UGC scripts.

What have been the most influential books, podcasts, or other resources?

Purple Cow for thinking differently about marketing and Blue Ocean Strategy for building your own lane instead of fighting in someone else’s.

If you had to start a new business today, what would it be?

Another tech company aimed at small businesses. I love building tools that help mom-and-pop operators automate and grow.

What’s your best piece of advice for other entrepreneurs?

Do your market research. Block out the noise. Trust your vision and keep going.

Final takeaways:

1. When you build a SaaS, try to get the end user in the room. Your first sales gets easy when the customer told you what to build. Before you start building, talk to the end customers and find out exactly what they want. Bonus if you already have a customer that will be using the new tool. 

2. Automating things for small businesses creates a ton of value. Sure, small businesses could do this service manually, but in reality, they wouldn’t. If you can make it easy for them to use, it becomes a must have. 

3. When you ask customers to do something for you (like leave a review), tie it to an offer. Discounts, contests, and bonuses for employees can get people to take action.